Streaming Video is the future of the Internet.
‘Uses of Digital Media’, a report by
Aberdeen/StreamingMedia.com, found that in the
United States of America $2 billion was being
spent on streaming media technologies, and is
projected to grow to in excess of $12 billion per
annum over the next few years. 

Today the Internet is the fastest growing
marketplace and offers global opportunities to
all, from international conglomerates to the
individual person at the kitchen table. What
though is the most effective form of communication
on the information super highway? The Internet has
become the place to communicate with one another
and the means to search for and locate
information. Video streaming brings a whole new
dimension to this experience for everyone, be they
business persons negotiating a deal, friends and
family keeping in touch with their loved ones, or
people sharing a common interest seeing one
another for the first time. 

For communication to be of use, it must be
effective. People are expounding vast amounts of
time, effort and money to communicate effectively
on the Internet. Studies have shown that using
video on the Internet gets people’s attention and
increases the likelihood that the message will be
remembered. 

Humans remember:

10% of what they read,
30% of what they see,
50% of what they see and hear together,
And 80% of what they see, hear and do.
(Source: Dr. Mehrabians, Study of Communication.) 

This should have a significant impact on how one
uses the Internet as a means of communication.
Email changed the Internet, but video is changing
the World. Email has become the fastest growing
form of communication. Every day billions of
emails are sent and received and the number
continues to grow, (even allowing for the known
problems of Spam, viruses etc.) some analysts are
predicting that the number of messages will
ultimately grow to as many as 100 billion a day!
This may sound great, but if one remembers that to
be of use communication has to be effective,
clearly definite strategies will have to be
developed to achieve this aim of successful
communication. 

The three major problems that have to be
considered are: 

“How do you make your message ’stand out from
the crowd’?” “How do you ensure uniformity of
message (so everyone sees and hears the same
message?” And “How do you try to ensure your
message is not confused and misunderstood?” 

Some people have started to include pictures and
images to help convey the meaning and to add
impact, but that still doesn’t solve the problem!
This is because we are used to ‘face to face’
communication, where the message is interpreted
not only from the spoken word but also the
non-verbal communication. 55% of a messages
meaning is derived from facial expression and 38%
is derived from gestures, body language etc. 

So what is the solution? People online need fully
integrated video streaming facilities for their
online communication and this technology is
available now, ranging from Video Email, Video
Instant Messaging and even live Webcasting and
Streaming Web TV. Streaming Video is the online
future, and now is the time to place ones self at
the forefront of this next communication
revolution.

If you want to harness this power most effectively
in your online promotions, you need to click on this
link. You will get a professionally produced custom
viral video site produced for you. This will sell
whatever you have to offer in the best way possible.
You will not look at marketing in the same way once
you start to use video this way. The Future is NOW!

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