Hi Everyone, 

One of the challenges to working online is the huge
number of choices we have. While more is sometimes
better, when it comes to chosing which tools to use to
run or establish your online business, things can get
confusing … fast.

Take autoresponders for example. There must be hundreds
of companies selling autoresponder services, hundreds
more selling autoresponder scripts, and even more “back
office” situations where an autoresponder is built in.

Talk about “overkill”!

With so many products out there, and more being
introduced every day, how can we spot a GREAT product,
and avoid wasting money online?

Here are the five things I look for when buying
products. I hope this list helps you too.

IS IT GUARANTEED?

This is an absolute essential in my book. If someone
offers a 30 day guarantee, I usually won’t buy. The
reason for this is two-fold.

1. If they won’t stand behind what they sell for more
  than 30 days, it really does indicate that they are not
  in business for the long haul.

2. It sometimes takes me 30 days just to TRY what I’ve
  bought. Like you, I’m busy. And the worst thing is to
  be busy, delay trying something, find out it won’t work
  for you, and then get stuck because you had to wait.

Look for a rock-solid guarantee when shopping online.

DOES IT MEET A REAL NEED?

When I say “need” I don’t mean a basic need like food,
but rather, will it help me accomplish my goals?

Sometimes there are products that help us accomplish
our goals by providing much needed information,
information that it would take time and money to get
otherwise.

Sometimes a great product is one that saves time. One
of my absolute favorite tools is ShortKeys. If you find
yourself typing the same thing over and over, you’ll
love ShortKeys. Best of all, you can get it free at
this link.

http://www.shortkeys.com/lite.htm

IS IT FROM A RELIABLE SOURCE?

Considering the source of a product has become a MAJOR
factor in buying things online … especially when
buying information.

One example: There is a LARGE group of people pushing
“how to make money” products who have never made a dime
online. I know, because I talk to these people every
day.

Here are two quick ways to know if a source is
reliable.

1. Look at their sites. If they have one hyped-up site
  that promises the moon, look out. Even worse, if they
  don’t have their own domain, run … don’t walk.

2. If you are concerned, or don’t know the person, try
  to contact them. How they handle your contact will
  speak volumes about who they are trying to serve, you
  or themselves.

If a site owner answers every question with “buy my
product” (or worse – doesn’t answer) hide your Visa and
count your blessings that you found out BEFORE you
paid.

DOES IT WORK AS PROMISED?

This is, of course, for after you have bought, but it’s
still a valid point. If you bought something that does
not perform as promised, don’t just give up or get a
refund.

There are many products that will work like wings once
we know what they are supposed to do. If you don’t
understand how to use what you bought, or have
questions, be sure to ask.

If you find it does not work as promised, return it and
find something else that will meet your needs.

IS IT COST EFFECTIVE?

The trend among marketers today is to create ever more
expensive products. Two years ago products often cost
$47 or $67. Today it’s not unusual to see $497, $697,
or even $1000 priced products.

If these products deliver BIG value, then the price is
fine.

But for MANY people, $500 is an impossible amount to
spend.

Before you spend your hard earned money, take a look to
see if you really can afford it, and if the product is
reasonably priced.

NOTE: Buying something today because it’s on sale
today, even if you don’t need it until tomorrow, is a
wise move. You really can find bargains online if you
look.

Use these five guidelines when you shop online and
you’ll not only find GREAT products, but you’ll pay
less too.

And that’s a beautiful combination!

*******************************************************
Charlie Page helps people succeed online. How can he
help you? Find out now at his main site or call his
toll free number.

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