If you’ve ever felt reluctant to submit a press release
because you weren’t sure how to write an effective
release, pay attention to the following advice.
Writing a good press release is simpler than you may
think.

A good press release is essentially a good news story.
Any time your business releases a new product or does
anything newsworthy you should create a press release
to tell the world about it. The press release will be
welcomed by journalists and internet writers whose job
it is to educate and inform. They will either use your
press release intact or use it as the basis for an
article that they will write about your news and your
company. The result? Publicity, credibility, and a
stream of customers.

Therefore, you’ll want to write as many press releases
as you can. A good press release can be more valuable
than an advertisement, generating more potential
customers.

The elements of a good press release include three
essential parts, the headline, the introduction, and
the body. It is recommended that you put a lot of
thought and attention into the headline. It should be
informative and make the reader want to learn more.
The introduction is short and interesting The body
contains all of the who, what, where, why and when
answers that a good news story requires. Since good
news stories are people centered, these elements should
be focused on the people aspect of the story.

Take care that the press release is timely, relating to
something that has just occurred. It should also be
brief and to the point, around 400 to 500 words in
length. Be sure that the grammar and the spelling are
standard and correct or else the press release will not
be published. Lastly, make certain that the press
release is factual and truthful.

It’s a good idea to keep the paragraphs of the body
short, about three or four sentences in length. This
length will make the press release easier to read.
Also, it is wise not to send extra material such as
photos with the press release. If photos are important
they can be posted on a website which is referenced in
the body of the press release.

A couple of additional elements are commonly included
at the end of good press releases. A short “about us”
section provides some background information about your
business and yourself. Some media contact information
gives your contact person the information they need to
be able to contact you.

The press release traditionally should close with the
symbol, “###,” which signifies that it is complete.

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